Alternative Models of Food Retail in Remote and Hard-to-reach Regions

Abstract

The paper argues that traditional food retail does not fully cope with the task of providing the Russian population with food products, which is primarily due to the peculiarities of the country’s geography and the current geopolitical situation. This problem can be partially solved on the basis of alternative models of food trade organization. An overview of the latter is given, their advantages and disadvantages are described, and general recommendations for their application are formulated. In the author’s opinion, the strategy of food retail development in Russia (as an element of the food security strategy), along with creating conditions for the coverage of traditional retail trade in those regions where it is still absent, should include the promotion of alternative forms of food retail.