Innovations as System Communications

Abstract

The author considers a business path from idea to market as a process of forming communication between innovator and consumer. On the basis of the analysis of the state scientific-technical and innovation policy the problems causing low efficiency of the programs and projects implemented within its framework have been revealed. The main one is that the Russian innovation system is based on the outdated Soviet model. The communication concept proposed by the author treats innovations not as an add-on to routine business processes, but as the system-forming backbone of a new type of business process. The process of technology and market interdependence today determines the focus and results of R&D, business models of companies, marketing strategies, the architecture of markets and, inversely, the dynamics of the functional companies, thus the transition to the communications concept is adequate to the realities of the digital economy and the innovative type of development.