ECONOMICS OF ENTERPRISE
Published 2019-03-26
Keywords
- STRATEGIC MANAGEMENT,
- MARKETING CONCEPT,
- RESOURCE CONCEPT,
- DIVERSIFICATION,
- COMPETITIVE ADVANTAGES
How to Cite
1.
Yermolaev В. Strategic Management at the Enterprise: Playing Chess. ECO [Internet]. 2019 Mar. 26 [cited 2024 Oct. 10];43(7):106-15. Available from: https://ecotrends.ru/index.php/eco/article/view/2203
Abstract
The paper considers a management strategy of the Barnaul Machine-Building Holding and its major elements aimed at making the Holdings competiveness higher and, therefore, better access to new markets.References
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