Economic Potential of Emotional Resources of Contemporary Market

Abstract

The article analyzes the contemporary market of goods and services through the prism of consumers emotions. Particularly, it is underlined that dynamics of commodity-money relations is strength, novelty and relevant anticipation of persons emotions, being a consumer of goods and services. According to the authors economic potential of emotions is determined by the changes in the structure of consuming, human tendency to consume emotions and his/her emotional experience. The authors come to the conclusion that in the economic sphere the special economic institute is formed - the market of emotions, constantly expanding nowadays, lacking distinct borders, qualitative and quantities relativities. Psychographics of segmentation of emotion market consumers is given with the analyses of role and meaning of emotion flows in the character of economic consumers behavior.