ISSN (print) - 0131-7652

ISSN (online) - 2686-7605

Vol. 49 No. 8 (2019)
FINANCIAL ECONOMY

Predictors of Success in a Crowdfunding Project

PDF (Русский)
  • M. Gordeev
M. Gordeev
National Research University Higher School of Economics, Moscow
DOI: https://doi.org/10.30680/ECO0131-7652-2019-8-179-192

Published 2019-08-09

Keywords

  • Crowdfunding,
  • public funding,
  • successful fundraising,
  • Planeta.ru

How to Cite

1.
Gordeev М. Predictors of Success in a Crowdfunding Project. ECO [Internet]. 2019 Aug. 9 [cited 2024 Nov. 3];49(8):179-92. Available from: https://ecotrends.ru/index.php/eco/article/view/3866

Abstract

 The article discovers determinants of a successful fundraising via crowdfunding. The undertaken analysis is based on the method of correlation and regression. Drawing on a dataset of over 12,000 projects carried out in Russia, this paper reveals the relation between the success of the project and the initial launch parameters set by the author, as well as the information support during the project. The study identifies the learning effect which appears in raising chances for a successful fundraising for authors with previous crowdfunding experience. Also a correlation between comparability of the sponsor’s reward to his pledge and the success of commercial initiatives has been established. The research gives an in-depth description of the crowdfunding and the underlying processes. Special attention has been paid to the crowdfunding usage as an instrument for venture fundraising.
PDF (Русский)

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