Reputational Risk Analysis based on Evaluation and Ranking of Events and Individual Messages in Public Information Sources

Abstract

General issues of reputational risk analysis for different objects (legal and physical persons, geographic notions, brands, etc.) are considered. Approach to automation of most time-consuming stage of this process (risk analysis) is proposed. This approach is based on facts recognition in information materials (messages) of open information sources and assessment of their impact on the reputation of investigated objects. The main advantages of this approach are the following: 1) calculation of quantitative estimation of reputational threats and risks for investigated object; 2) significant part of the operations is computerized and therefore the results obtained have a greater degree of objectivity.