ISSN (print) - 0131-7652

ISSN (online) - 2686-7605

Vol. 46 No. 6 (2016)
ASPECTS OF REAL ECONOMY

Competition in Television Industry: World Practice and Russian Reality

PDF (Русский)
  • N. Rozanova,
  • A. Yushin
N. Rozanova
National Research University Higher School of Economics
Bio
A. Yushin
Russian television
Bio
DOI: https://doi.org/10.30680/ECO0131-7652-2016-6-168-181

Published 2018-07-15

Keywords

  • ВUSINESS MODEL,
  • MEDIA MARKET,
  • TELEVISION,
  • INDUSTRIAL ORGANIZATION,
  • COMPETITION

How to Cite

1.
Rozanova Н, Yushin А. Competition in Television Industry: World Practice and Russian Reality. ECO [Internet]. 2018 Jul. 15 [cited 2024 Jul. 18];46(6):168-81. Available from: https://ecotrends.ru/index.php/eco/article/view/1501

Abstract

The new and previous business models and their implementation in television industry are analyzed in the article. The process of digitalization is dealt with, this process has deeply modified the industry and become one of the main drivers in its evolution. There investigated various methods of information technology utilization in television and competitive paths of television companies development under digitalization. New types of business models and new aspects of monetization in the industry are proposed.
PDF (Русский)

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